• To acknowledge and promote the unique and talented crafters based in South Africa to exciting new international markets
     
  • To pay a fair price for our products that reflects the details and craftsmanship that is involved
     
  • To work with the same suppliers year after year so that their businesses develop alongside ours
     
  • To visit our suppliers and crafts people in South Africa to develop new products and provide feedback from our customers
     
  • To offer a little contemporary flavour of Africa to our customers who are looking for something different which has been ethically sourced
     
  • To support various income generation projects in South Africa to enable the crafters to better the quality of their lives and to ensure that they are able to earn a sustainable living from their artistic creativity and craftsmanship